Scott Bradley

Importance of Creating Database

You may already have a database but the chances are it only has personal data and not the key information you need to collect. The importance of creating a quality list with the fields that enables you to sort and send relevant and timely messages to thos... Read >

The Importance of Coupons and Vouchers

An integral component of building Raving Fans is rewarding your customers. You sell the best gizmos and provide fabulous customer service (both vital to building good relationships with your customers) but what turns a loyal customer into a Raving Fan. ... Read >

Keyword Research and Its Commercial Benefits

Keyword research is a very vital part of ensuring success with PPC and SEO activities especially for commercial websites. In a nutshell, the activity of keyword research helps discover and optimize specific keywords so that the webpages can respond to the... Read >

Email Based Surveys

Surveys are a great way to find out what your customers think and want. Knowing your customers’ attitudes to, and perceptions of, your product and services is vital to the future direction of your company. Similarly, you can ask very specific question... Read >

Why Hire A Web Design Company?

Often when starting a business there is very little money to go around. Business owners start on a shoestring budgets and therefore make many decisions about their website design which save them money. In this situation one of the biggest mistakes you can... Read >

Exceptional Benefits of Email Marketing

As a business owner, the choices of media available to communicate your message to your target market can be confusing. Media Representatives will cite statistics to support their argument that you should use their particular medium and faced with data wh... Read >

Wholesale Email Marketing Strategy

You are a cosmetics wholesaler dealing in variety of personal care items for women. You do not have a store since you do not sell to retail customers but have an office where retailers can visit to pick up goods or sign contracts. Your advantage lies in t... Read >

Key Dates for Men Email Marketing Strategy

In our example Marketing Strategy we have used a relatively small florist whose business is in her immediate geographic location. Her business can go from a famine to a feast. Valentine’s Day sees her run off her feet, likewise Melbourne Cup, but at other... Read >

No Hassle Home Renovations Email Marketing Strategy

You are small home renovations builder with a largely local clientele. Your customers include existing home, units and townhouse owners looking to renovate their homes. To date your customers are mainly word of mouth or by advertising in the local paper. ... Read >

Specialized Service for Families Email Marketing Strategy

As a small home based day care center, you provide child care services during the day time hours for kids of working neighbors, family and friends. You have a great reputation and are passionate about the quality of the environment you offer for the child... Read >

Relocation Pack Email Marketing Strategy

How to stand out from the competition is a real challenge for Real Estate Agents. Consider someone new to the area, how do they judge who to approach, who to trust with what could be the biggest purchase of their life – their new home! This innovative... Read >

Tourist Friendly Email Marketing Strategy

As a bed and breakfast owner you find that during holiday periods you could fill your establishment ten times over and you are turning away business, yet at other times you are empty. Your objective is to come up with a strategy to help “fill the gaps". ... Read >

Wholesale Catering Email Marketing Strategy

Restaurants come in all shapes and sizes but they are no different to other businesses. Create regular, loyal customers who keep coming back and act as ambassadors for your business, and you’ll increase your bottom line. Let’s imagine you’re a relative... Read >

Gold Customer Email Marketing Strategy

The Printing industry is highly competitive. Firms compete on price, turnaround time, quality control and service, product range, and some on availability of in-house graphics. Customers are other businesses, but also graphic design companies, advertising... Read >

Latest Trends Email Marketing Strategy

You are an internet based web design and development firm. You also deal in areas such as search engine optimization and customized software solutions, but these aspects of your businesses are not well known. Since you do not have a brick-and-mortar offi... Read >